Professional Services
A recruitment website serves two entirely different audiences: the candidate looking for work and the business looking to hire. Getting that balance right on a single website is harder than it looks.
68%
of candidates research an agency's website before registering
4 in 5
hiring managers evaluate an agency's website before making contact
3x
more candidate registrations for agencies with a clear specialism on their homepage
Most recruitment websites try to be everything to everyone and end up serving no one especially well. A jobs board, a section for employers, a section for candidates, a list of sectors and some copy about placing great people with great companies.
The firms that do best online tend to be specific: a sector focus, a geography, a clear position on what they do differently. That specificity makes them findable for the right searches and credible to both sides of the market.
We work with specialist and generalist recruitment agencies across Surrey to build websites that attract the right candidates, convert the right client enquiries and reflect the character of the firm.
Common problems
A jobs listing is useful for candidates actively looking. But for a hiring manager evaluating whether to use the agency, it provides no evidence of expertise, sector knowledge or track record. A recruitment website needs to work for both audiences, often simultaneously.
A recruitment agency with a genuine focus on, say, finance and accounting in Surrey should have that specialism on the homepage, not hidden in a dropdown. Specificity builds credibility. Generalism makes you look like every other agency on the market.
Candidates trust agencies based on the quality of their vacancies. Clients trust agencies based on their track record. Testimonials from hiring managers, placement statistics and case studies of filled roles provide the evidence that converts a first visit into a conversation.
What you get
Why it matters
“A hiring manager who finds your agency, reads about your sector knowledge and sees evidence of successful placements is already a warm lead.”
“We had a jobs board website that was fine for candidates but did nothing for us in terms of client development. After the rebuild with a proper client-facing section and sector pages, direct inbound from businesses looking to hire increased in the first quarter.”
Gemma Rhodes, director, Rhodes Recruitment, Guildford · Website, 2024
FAQ
The questions agency directors and marketing leads ask us most often, before they brief a project.
Two clear paths from the home page (one for clients, one for candidates), live job listings that pull from your ATS, sector or specialism pages that explain who you place and at what level, named consultant profiles for each desk, real placement stories or testimonials, and an enquiry route that respects busy hiring managers and quick-moving candidates.
Most single-discipline agencies launch within 5 to 7 weeks of kick-off. Multi-sector agencies and large firms take longer because of consultant profiles and sector pages. ATS or job board feed integration adds a week if your provider is on the list. We have integrated with most major systems.
Yes. We integrate with the major recruitment ATS and job board systems including Bullhorn, Vincere, JobAdder, Mercury and Idibu, so jobs pull live from your existing system without manual updates. Each job gets its own SEO-friendly page that can rank in search and on Google for Jobs.
We build a clean apply flow that asks for what is needed at first contact (CV upload, key details, role applied for) and nothing more. Long application forms tank candidate volumes. We integrate the apply step with your ATS so applications land directly in your workflow, not in a separate inbox.
Sector-specific and location-specific SEO is built in: dedicated pages for every specialism and location combination you want to rank for, schema markup including Google for Jobs structured data on every live role, Google Business Profile alignment, and on-page content that uses the language candidates and hiring managers actually search with. Movement takes 3 to 6 months in less competitive niches.
Areas we cover
We work with recruitment agencies across Surrey. The county's proximity to London and strong professional employment base creates consistent demand for both specialist and generalist recruitment services.
More in professional services
Other industries we work in across professional services. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us your sector focus, who you typically place and what your current website is or is not doing. We will come back with a clear plan and a cost.
Tell us about your project and we will get back to you within one working day.