A web design studio in Surrey
We are Makeproper. Built to be found.
Makeproper is a web design, branding and marketing studio based in Surrey. We build bespoke websites for independent UK businesses across trades, automotive, health, hospitality, professional services, retail and creative sectors. No templates. No theme stores. No handoffs to junior account managers.
45+
Industries served
4-6
Week typical delivery
100%
Bespoke, no templates
1
Point of contact throughout
What we do
Three things, done properly.
Web design
Bespoke websites built in code, not assembled from a theme store. Fast, accessible, structured properly for search and AI engines, and set up for local SEO from day one.
Web design servicesBranding
Visual identities built with intent. Strategy, logo design, colour, typography and brand guidelines. We work with new businesses and established companies that have outgrown their look.
Branding servicesMarketing
Campaigns and content that connect a brand to the right people, consistently. Local SEO, content strategy, email and considered paid where it earns its place.
Marketing servicesWhere we work
Surrey-based. Working across the UK.
The studio is based in Surrey. Most clients are within an hour of Guildford, but we work with businesses across the South East and the wider UK. The work is the same wherever the client is. The local knowledge that informs the local SEO does shift, and we treat that seriously.
Who we work with
Seven sectors. Specific knowledge in each.
We have built websites in 45 specific industries across these seven groups. Each industry has its own page explaining how we approach work in that sector, with examples of the questions clients ask before they sign anything off.
Trades and construction
Builders, plumbers, electricians, roofers, landscapers, decorators, joiners and flooring specialists.
See an exampleAutomotive
Independent garages, MOT centres, dealerships, detailing studios and vehicle hire businesses.
See an exampleHealth and wellbeing
Dental practices, private GPs, physios, opticians, care homes, gyms, salons and aesthetics clinics.
See an exampleFood and hospitality
Restaurants, cafes, takeaways, pubs, hotels, B and Bs, wedding venues and catering companies.
See an exampleProfessional services
Solicitors, accountants, financial advisers, mortgage brokers, estate agents, architects and recruiters.
See an exampleRetail and ecommerce
Fashion, home and interiors, food and drink products, supplements, gift and lifestyle, and trade suppliers.
See an exampleCreative and tech
Creative studios, software developers, marketing and PR agencies, photographers and videographers.
See an exampleThe studio
Makeproper started because too many independent businesses were paying serious money for websites that did not show up in search, did not build trust and did not generate enquiries. The pattern was always the same: a templated build, a generic stock-image hero, a contact form that nobody filled in.
Good design should carry weight in the real world. It should help people trust your business and act with confidence. That is the standard we hold every project to, whether the project is a single-location dental practice or a national B2B trade supplier.
The studio runs founder-led. There is no client services layer between you and the person doing the work. Projects are built closely, from the first call through to launch and beyond. If you have worked with bigger agencies, the difference is felt in the first week.
“Design has to earn its place. If it does not help your business grow, it is just decoration.”
What we stand for
Four principles.
Bespoke or nothing.
Every business has different pressures and different goals. The work should reflect that from the first draft, not just on the final invoice. No templates, no theme stores, no recycled layouts.
Results over decoration.
Visual quality matters, but it is not the full job. Design has to earn trust, generate enquiries and support growth. If it does neither, it is just expensive wallpaper.
Fewer clients, better work.
We keep project numbers tight so attention stays high. Every client gets direct access and faster decisions, not a junior account manager and a shared inbox.
Built to be found.
Every site we build is fast, accessible, properly structured for search engines and AI engines, and set up for local SEO from day one. Pretty sites that nobody finds are a poor return on investment.
What we build with
Tools picked for the job.
We build on a small set of platforms we know well. The right tool depends on the project. Custom Next.js for performance-led marketing sites, Shopify for ecommerce, WordPress where the client needs a familiar editor, Webflow for visual-first brands. The tool serves the brief, not the other way round.
How a project runs
Six stages, four to six weeks.
01
Brief
A short call to understand the business, the audience and the constraints. We send a written summary and a fixed quote within two working days.
02
Strategy
We agree the structure, content priorities and what success looks like. SEO research and competitor benchmarking happen here, not bolted on later.
03
Design
Two design directions, in browser, on real content. We iterate fast on the one you choose. No PDF mocks, no design committees.
04
Build
We build in code from the design files. Fully responsive, accessible, fast, schema-marked, ready for search and AI engines from launch.
05
Launch
We migrate, redirect old URLs properly, monitor for the first 72 hours and stay close while the dust settles. Search Console and Analytics handed over working.
06
Aftercare
Optional ongoing support, content updates, SEO work and analytics reviews. No retainer pressure. Most clients return when something needs adding.
Start a project
Work with us.
If you have a project in mind, or just want to understand what is possible and what it might cost, get in touch. We will give you a straight answer.
- Reply within one working day
- Free initial consultation
- Clear quote, no hidden costs
- No obligation to proceed
Ready to make
something proper?
Tell us about your project and we will get back to you within one working day.