Professional Services
A client commissioning an architect or surveyor will spend longer researching their decision than almost any other professional service. Your portfolio is doing the work. Your website needs to show it properly.
84%
of architecture and surveying clients research three or more firms before making contact
£35,000
average architect fee on a Surrey residential extension or renovation
9 in 10
clients cite portfolio quality as the most important factor in choosing a firm
Architecture and surveying are portfolio businesses. Clients want to see the work before anything else. The right kind of previous projects, presented well, will do more for an enquiry rate than any amount of copy about expertise or process.
The challenge is that most architect and surveyor websites either show too little, a few small images from years ago, or bury the portfolio under pages of process description that clients were not searching for.
We work with architects, structural engineers, planning consultants and surveyors across Surrey to build websites that lead with the work and make the right kind of project enquiries straightforward.
Common problems
An architecture or surveying practice leads with its portfolio for the same reason a salon leads with its gallery. It is the primary evidence of competence. Websites that lead with process descriptions, team structure or philosophy pages and make the viewer search for actual project images lose people who came specifically to see the work.
A photo of a finished kitchen extension is less useful than a photo accompanied by the brief, the planning constraints, the budget range and the outcome. That level of context helps prospective clients identify whether you have done something similar to what they need.
An architect working in Surrey who can point to specific projects in Guildford, Godalming or the Surrey Hills is more compelling to a local client than one whose portfolio appears entirely locationless. Even brief references to local context, planning policies or area character establish geographic credibility.
What you get
Why it matters
“Projects find you through your portfolio. Everything else on the website exists to support that first impression.”
“We had a portfolio hidden behind three clicks and a homepage full of text about our philosophy. After the rebuild, the portfolio was front and centre and the project enquiry rate changed significantly. We now consistently get enquiries for the type of work we actually want.”
Oliver Crane, director, Crane Architectural, Godalming · Website, 2025
FAQ
The questions practice principals and senior partners ask us most often, before they brief a project.
A serious project portfolio with proper photography (not phone snaps), separate pages for the work types you want enquiries on (residential extensions, new builds, commercial, listed buildings, party wall, building surveys), profiles for the named ARB-registered architects or RICS surveyors, an explanation of how you charge (fee proposal stages, fixed fees vs percentages), and contact information that respects how planning briefs typically begin.
Most practice websites launch within 5 to 8 weeks of kick-off. The bottleneck is almost always the project portfolio: getting good photography of completed work, clearing client permissions to publish, and writing project stories that show your thinking rather than just the result.
Each project gets its own page with hero photography, plan drawings or sketches if appropriate, the brief, the constraints, the design response and the outcome. Galleries should be quick to navigate, images load fast, and there is enough story for a serious prospective client to understand how you think rather than just what you build.
Yes if you actively want both. Residential and commercial buyers are searching with different language, comparing different competitors, and expect different evidence on the page. One blended 'sectors' page sends both audiences to look elsewhere. Two clear paths convert both.
Local SEO is built into the site: dedicated location pages for the towns you actively work in, schema markup that flags your practice by ARB or RICS specialism, Google Business Profile alignment, project pages that mention real locations, and on-page content that uses the language clients use at the start of a build journey. Realistic movement on rankings is 3 to 6 months.
Areas we cover
We work with architects, surveyors and design professionals across Surrey. The county has strong demand for residential extensions, renovations and new builds, particularly in the villages and market towns of the Surrey Hills and commuter belt.
More in professional services
Other industries we work in across professional services. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us the type of projects you do, where you work and what your current website is or is not doing. We will come back with a clear plan and a cost.
Tell us about your project and we will get back to you within one working day.