Professional Services
A consultancy website has to do something most websites do not: convince someone that you personally understand their specific problem. Generic positioning does not do that.
77%
of business owners research a consultant's website extensively before making contact
3.6
average number of consultancy websites reviewed before shortlisting
62%
of consultancy briefs are won or lost at the first conversation, which the website shapes
Consulting is a crowded market and differentiation is genuinely difficult online. The consultants who generate consistent enquiries through their websites tend to be the ones who are very specific about the type of problem they solve, the kind of organisation they work with and what the engagement typically looks like.
Vague positioning tells a prospective client nothing they could not read on fifty other sites. The consultants who convert well are the ones who sound like a specific person with a clear point of view and real evidence of the work.
We work with HR consultants, business advisers, operations consultants and management specialists across Surrey to build websites that are direct about what they do and generate enquiries from the right kind of clients.
Common problems
Saying 'we help businesses grow' or 'we support your people strategy' describes almost every consultancy on the market. The consultants who stand out online have a clear answer to: who exactly do you work with, what specific problem do you solve and what does it look like when you have solved it?
Consultancy is inherently hard to demonstrate online because the work tends to be confidential. But the absence of any case evidence means a prospective client has no basis for believing your approach will work. Testimonials, case summaries and outcome metrics, even where client names are obscured, do more than any claim about methodology.
Most consultancy copy reads as if it was generated by the same machine: people-first, data-driven, outcomes-focused, passionate about performance. None of these phrases mean anything to a prospective client. The consultants who convert well are those who sound like a specific, knowledgeable person with a clear point of view.
What you get
Why it matters
“The client who reads your website and thinks ‘that is exactly the problem we have’ is already ready to talk. A vague website never gets you there.”
“I had been meaning to update the website for two years but kept putting it off because I was not sure what to say. Makeproper helped me get clear on the positioning and built around it. Within six weeks of the new site going live I had three inbound enquiries from exactly the kind of organisations I want to work with.”
Caroline Stein, director, Stein HR Consulting, Leatherhead · Website, 2025
FAQ
The questions HR consultancy directors and senior consultants ask us most often, before they brief a project.
Clear pages for the services that drive enquiries (employment law support, retained HR, ER casework, redundancy and restructure, TUPE, settlement agreements, training), CIPD-qualified consultant profiles, sectors you specialise in if any, a sense of how you charge (retained, project, hourly), real client outcomes presented as short case studies, and an enquiry route that picks up when a problem is already brewing.
Most projects launch within 4 to 6 weeks of kick-off. The slowest part is usually deciding how much detail to give about specific services without giving away the work. We help you find the right level for credibility without consulting yourself out of an enquiry.
By writing each service page from a real client problem rather than a service definition. Instead of 'we offer ER casework support', it reads as 'when an employee has raised a grievance and your manager has never handled one, here is how we help'. Specific scenarios get enquiries. Generic service definitions get scrolled past.
Yes. For many HR consultancies the right format is a short qualifying form that triggers a 30-minute discovery call. We integrate with Calendly, Acuity or Microsoft Bookings if you want direct calendar booking. For more complex cases the human-first approach almost always converts better.
Local and sector SEO is built in: location-relevant pages, service pages for the casework areas business owners search for, schema markup that flags your firm as an HR consulting service in your area, Google Business Profile alignment, and on-page content that uses the actual language business owners use at the moment they need help. Realistic movement on rankings is 3 to 6 months.
Areas we cover
We work with HR consultants and business consultancies across Surrey. The county's dense population of SMEs and professional businesses creates strong demand for specialist consultancy services across most towns.
More in professional services
Other industries we work in across professional services. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us who your typical clients are, what problem you solve for them and what your current website does or does not communicate about that. We will come back with a clear plan and a cost.
Tell us about your project and we will get back to you within one working day.