Professional Services
Most accountancy websites look interchangeable. The firms that stand out online are the ones that are specific about who they work with and what they do for them.
73%
of small business owners search for an accountant online before asking for a recommendation
£2,400
average annual accounting fee for a Surrey SME
4 in 5
business owners consider switching accountant at least once in five years
The accountancy market in Surrey is full of firms that use the same stock photo of a handshake, the same promise of taking the stress out of your finances and the same list of services from self-assessment to payroll. Differentiation is difficult when everyone looks the same.
The firms that do best online tend to be specific: about the industries they work with, the size of clients they prefer, the way they communicate and what their actual clients say about them.
We work with accountants and bookkeepers across Surrey who want a website that reflects who they actually work with and gives the right client a clear reason to pick up the phone.
Common problems
Saying 'we work with businesses of all sizes across all sectors' tells a prospective client nothing about whether you are a good fit. The firms with the strongest online enquiry rate tend to have some specificity: a sector focus, a client type, a clear point of view. That specificity repels the wrong clients and attracts the right ones.
Testimonials and case studies in accountancy tend to be either absent or heavily legalistic. A short, honest description of the problem a client had and what changed for them does more to build confidence than any list of qualifications.
An accountant who is direct, responsive and easy to deal with should have a website that reads that way. If the site sounds like it was written by a committee and approved by a compliance team, the people who would actually enjoy working with you will never know.
What you get
Why it matters
“The right client is searching for someone exactly like you. A website that is specific about who you work with makes that match happen faster.”
“We had a perfectly fine website that generated almost no enquiries. The issue was it could have been any accountant in any town. After the rebuild with a clear focus on our construction and trades clients, we started getting calls from exactly the kind of businesses we want to work with.”
David Lau, director, Lau Accounting, Woking · Website, 2024
FAQ
The questions partners and practice managers ask us most often, before they commission a site.
A clear breakdown of services with separate pages for the ones you actively want enquiries for (year-end accounts, self-assessment, VAT, payroll, tax planning, R&D claims, advisory), named profiles for the partners or directors, sectors you specialise in if any, transparent fee structures or fee ranges, regulator information (ICAEW, ACCA, CIOT, AAT), and an enquiry route that does not feel like applying for a loan.
Most single-office firms launch within 5 to 7 weeks of kick-off. Multi-office or specialist tax firms take longer. Content sign-off across the partnership is usually the slowest part, so we send drafts in small batches rather than one document.
Yes. The form should ask for what is needed to qualify the enquiry and nothing more: name, business stage, current arrangement, what they need, and a couple of optional fields. Forms with 18 mandatory questions kill enquiry rates. We build forms that respect a prospective client's time.
All forms include proper GDPR consent language, data is sent over encrypted connections, submissions go directly to your email or practice management system, and the privacy policy is written for an accountancy context rather than a generic template. We can integrate with practice management tools if you want enquiries dropped into your intake workflow.
Yes. We build local SEO into the site from the start: location-relevant landing pages where you have multiple offices, schema markup that flags your firm as an accounting service in your area, Google Business Profile alignment, and on-page content that uses the actual phrases business owners search with. Realistic movement on rankings is 3 to 6 months.
Areas we cover
We work with accountants and bookkeepers across Surrey. The county has a large and active SME population, with strong demand for accountancy and bookkeeping services across most towns.
More in professional services
Other industries we work in across professional services. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us who your typical clients are, what your current website does and what enquiries you want to generate. We will come back with a plan.
Tell us about your project and we will get back to you within one working day.