Professional Services
Rightmove puts your listings in front of buyers. Your website is where vendors decide whether to instruct you. Those are two very different jobs.
71%
of vendors research at least two agents online before requesting a valuation
£8,200
average estate agent fee on a Surrey property sale
4 in 5
people choose their agent based on local knowledge and perceived quality
Every estate agent in Surrey is on Rightmove. The listing portals are where buyers search, and that is not going away. But the vendor decision, which agent to instruct with a property worth several hundred thousand pounds, is made differently.
Vendors research agents, read reviews, look at recent sales and form an impression of which firm they trust with their most valuable asset. Your website is where that impression forms.
We work with independent estate agents across Surrey who want a site that positions their firm clearly, generates valuation requests and gives vendors a reason to choose them over the national chains and the other independents in the same postcode.
Common problems
An estate agent website that is only a front-end to the property database misses the point. Buyers use Rightmove. Vendors use your website to evaluate you. If the site reads like a portal clone, it does nothing to differentiate the firm.
An agent in Dorking should sound like they know every street, every school catchment and every development in the area. A website that makes no reference to specific neighbourhoods, recent sales or local market conditions is a missed opportunity to demonstrate the expertise that justifies your fee.
A valuation request is the most valuable action a vendor can take on your website. Most estate agent sites mention it somewhere but it is rarely the primary call to action. Making it prominent, explaining what is involved and giving a reason to book now rather than later converts more vendor enquiries.
What you get
Why it matters
“A vendor choosing between three agents will instruct the one whose website makes them feel most confident. That is not always the largest firm.”
“We were spending on Rightmove and getting listings. The website was doing nothing for us in terms of new vendor instructions. After the rebuild with a focus on our local knowledge and valuation call to action, direct enquiries from vendors we had never dealt with before increased substantially.”
Charlotte Briggs, director, Briggs Property, Cobham · Website, 2024
FAQ
The questions agency directors and marketing leads ask us most often, before they commission a site.
A property feed that pulls direct from your CRM, separate landing pages for sales and lettings (and new homes if you handle them), a clear valuation enquiry route on every page, branch information with named team members, area guides for the towns you cover, and an honest fee structure rather than 'contact us for fees'.
Most single-branch agency projects launch within 5 to 7 weeks. Multi-branch sites take longer because of branch content, team profiles and area guides. Property feed integration is straightforward when your CRM supports it.
Yes. We integrate with the major estate agency CRMs and feed providers including Reapit, Vebra, Jupix, Alto and Dezrez. Properties pull live from your CRM, search filters work properly, and listings are SEO-friendly with proper schema markup so individual properties can rank in search.
We build short qualifying forms that capture postcode, property type, situation (selling, letting, both), timeframe and contact details. The form should fit on one screen of a phone with no scrolling. Long valuation forms get abandoned. The shorter form converts more, and your team qualifies properly on the call.
Local SEO is built into the site from the start: dedicated pages for every town you operate in with proper area guides, schema markup that flags each branch as a real estate service, Google Business Profile alignment for each branch, listings on Rightmove and Zoopla optimised, and on-page content that uses the actual language sellers and landlords search with. Realistic movement on rankings is 3 to 6 months.
Areas we cover
We work with independent estate agents across Surrey, from busy commuter town high streets to village specialists. The Surrey property market is one of the most active outside London, with strong demand for independent agents who know their patch.
More in professional services
Other industries we work in across professional services. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us your area, what type of properties you handle and what your current website is or is not doing. We will come back with a clear plan and a cost.
Tell us about your project and we will get back to you within one working day.