Trades and Construction
Roofing customers need to trust you before they spend anything. A good website builds that trust before they even pick up the phone.
85%
of roofing leads start with a local online search
£8,500
average cost of a new roof in Surrey
9 in 10
homeowners get at least two quotes before choosing a roofer
Roofing is one of the higher-value trades, and customers are careful who they choose. A new roof or a significant repair is not a small decision. Before they commit to getting a quote, they research. They look at reviews, they look at past work, and they make a call on whether you look like a business worth trusting.
Most roofing websites do not help with that process. They are thin on detail, light on photography and vague about what makes the business different. We build sites that change that, with proper project galleries, clear service breakdowns and local SEO that keeps the phone ringing across the year.
Whether you focus on residential tiling, flat roofing, commercial work or a mix of all three, your website should reflect the scale and quality of what you do.
Common problems
Roofing is almost entirely invisible to the customer once it is done. They cannot see the felt, the fixings or the workmanship from the ground. Before and after photos, close-up detail shots and project descriptions give them something to judge your quality by before they call.
Summer fills the diary fast. Winter slows down. A website with good local SEO and a clear call-out for storm damage repairs and emergency work evens that out. It keeps enquiries coming in through the slower months instead of relying on the phone going quiet.
Insurance work, commercial re-roofing and larger residential projects often go to roofers who look established and professional online. If your website looks dated or has no portfolio, those jobs go to someone else. First impressions determine whether you get the call.
What you get
Why it matters
Roofing attracts more rogues and fly-by-night traders than most trades. Customers know this. A professional website with clear accreditations, real reviews and a genuine portfolio of completed work immediately puts you in a different category. It is the difference between getting the call and being passed over for someone who looks more established online.
"The old site was embarrassing to send people to. Now when someone asks for our website I'm happy to share it. We've picked up three large re-roofing jobs in the last four months from people who found us online."
Phil Garrett, Garrett Roofing, Reigate · Website, 2024
FAQ
The questions roofing company directors and project managers ask us most often, before they brief a project.
Before-and-after photography of finished jobs, separate pages for the work you want enquiries on (new roofs, re-roofs, flat roofing, leadwork, chimney works, gutter and fascia, repairs and emergency callouts), accreditations clearly displayed (CompetentRoofer, NFRC, IWA, Manufacturer-approved installer logos), insurance summary, real customer reviews, and a free-quote enquiry flow that asks for what is needed and not much more.
Most projects launch within 3 to 5 weeks of kick-off. The biggest delay is usually photography of completed jobs. Drone photography of finished roofs is now relatively cheap and turns generic 'roofing' content into something genuinely persuasive.
Each project gets a short case study with before-and-after imagery, the brief (storm damage, leaking flat roof, full re-roof), what was installed and any guarantees attached. Galleries should load fast and look right on mobile. Roofing buyers spend more time on portfolio pages than almost any trade because they are usually spending tens of thousands of pounds and need reassurance.
Yes. A clean quote-request form with the right questions (property type, age of property, type of roof, problem, postcode, photos optional) gives you everything to triage the enquiry properly. Long forms with 30 fields kill conversion. The aim is enough information to qualify the lead, no more.
Local SEO is built in: dedicated service pages for the work types you cover, location-relevant content for the towns you actively work in, schema markup that flags you as a roofing contractor, Google Business Profile alignment with reviews surfaced on the site, and on-page content that uses the actual phrases homeowners search with when they have a problem. Realistic timeline for meaningful movement is 2 to 4 months.
Areas we cover
We work with roofing contractors across Surrey and the surrounding area.
More in trades and construction
Other industries we work in across trades and construction. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what you do, where you cover and what you want a new website to achieve. We will come back with a straight answer on what we can build and what it costs.
Tell us about your project and we will get back to you within one working day.