Trades and Construction
Your workmanship is what gets you referrals. Your website is what gets you the clients worth having in the first place.
78%
of homeowners research contractors online before making contact
£45k
average extension project value in Surrey
9 in 10
clients want to see a portfolio before making contact
Most building companies we speak to have the same situation. They are busy, their reputation is solid and referrals keep them going. But referrals dry up, and when a homeowner or developer searches online for someone to quote a project, they are making a decision based on what they find.
We work with builders and property developers across Surrey who want a website that does more than exist. Something that shows the scale and quality of their work, builds trust with clients who don't know them yet, and brings in the kind of jobs they actually want to take on.
Extensions, loft conversions, new builds, commercial fit-outs, whatever your specialisation is, your website should make that immediately clear.
Common problems
A vague website with no clear specialisation brings in every tyre-kicker within 30 miles. Homeowners who want a single bathroom done for £500, commercial projects outside your area, jobs you have no interest in quoting. A well-built site filters that out before they pick up the phone.
Building work is physical. A client deciding whether to spend £80,000 on an extension wants to see what you have done before. If your portfolio is three photos on Facebook from 2019, that is the impression you leave. A proper gallery, with good photography and project context, changes the conversation.
Most building company websites say the same things. Years of experience, competitive rates, fully insured. None of it means anything because everyone says it. A site that shows who you actually are, what you specifically do well, and who your past clients are does far more work.
What you get
Why it matters
Homeowners spending significant money on a build or renovation are cautious about who they choose. They check reviews, they look at past work, and they form a view of your professionalism from the moment they land on your site. Getting that first impression right is not about flash design. It is about clarity, credibility and showing you know your trade.
"We were getting enquiries from all over the place, half of them not worth quoting. Since the new site went up the enquiries are more targeted, and the ones that do come through are already sold on us before they call."
James Holden, Holden Build, Guildford · Website, 2024
FAQ
The questions building company directors and project managers ask us most often, before they brief a project.
A serious project portfolio with proper completed-job photography (not phone snaps mid-build), separate pages for the work types you actively want enquiries on (extensions, loft conversions, new builds, refurbishments, basements, listed buildings), real client testimonials with first names and rough locations, your insurance and trade body memberships (FMB, TrustMark, Federation of Master Builders), and an enquiry route that filters out price-shoppers without being unfriendly.
Most projects launch within 4 to 6 weeks of kick-off. The biggest delay is almost always project photography. Builders who get a photographer to a finished job before the homeowner moves in have a portfolio. The rest have phone snaps from a building site.
Each completed project gets its own page or short case study with hero photography, the brief, the constraints, what was done and the outcome. Galleries should load fast and full-screen properly on mobile. Builders win briefs when prospective clients can imagine themselves in your finished work, not staring at a half-built foundation.
Most builders are not in a position to publish fixed prices, and pretending you can will hurt you. The right approach is to be honest about how you price: per square metre for extensions, day rates for smaller works, or project-based quotes for larger builds. A short page explaining your quoting process, what affects cost and what clients should prepare for does more to build confidence than a price list would.
Local SEO is built into the site from the start: dedicated pages for the work types and locations you cover, schema markup that flags you as a building contractor in your area, Google Business Profile alignment, and on-page content that uses the actual language homeowners use at the start of a build journey. Realistic timeline for meaningful movement is 3 to 6 months.
Areas we cover
We work with builders and developers across Surrey and the surrounding area.
More in trades and construction
Other industries we work in across trades and construction. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what you build, where you operate and what your current website is failing to do. We will come back with a straight answer on what we can do and what it costs.
Tell us about your project and we will get back to you within one working day.