Trades and Construction
Customers search, they pick someone they trust, and they call. Your website needs to be there when they are looking.
91%
of emergency plumbing searches start on a mobile device
4 in 5
customers choose the first credible-looking result they find
68%
of boiler replacement enquiries start with a Google search
Plumbing and heating is one of the most searched-for trades locally. Boiler breakdowns, leaks, new installs, bathroom fits. Customers are searching constantly and they want someone local, qualified and available.
Most plumbers get by on word of mouth and directories, but both have limits. Referrals are not predictable. Directories charge and send price-sensitive leads. A well-built website ranked for your local area brings customers who are already looking for exactly what you do.
We work with plumbers and gas engineers across Surrey who want to own their local search results and convert visitors into calls, not just impressions.
Common problems
When a pipe bursts at 11pm or a boiler fails on a cold morning, the customer searches and calls the first result they trust. If you are not ranking locally and your number is not immediately obvious, that job goes to someone else. Emergency visibility is not optional for a plumber.
Gas Safe registration matters to customers. They want to see it upfront, not buried in a footer. Alongside it, boiler brand certifications, manufacturer approvals and insurance details all reduce hesitation before a customer calls. Most plumber websites bury these or don't show them at all.
Checkatrade, MyBuilder and similar sites dominate local searches. They take a cut of every job and customers they send you are comparing three or four quotes at once. Your own website, ranking well locally, sends customers directly to you with no commission and no comparison.
What you get
Why it matters
A plumber's website has one primary job: turn a visitor into a call or a booking. That means your number has to be the first thing a person sees, your credentials have to be obvious, and the site has to load in under two seconds on a phone. Most plumber websites fail at all three. We build sites that get that right from the start.
"I was paying Checkatrade every month and competing on price with three other plumbers for every job. The new site gets me direct calls from local people who have already decided to use me. The difference is noticeable."
Craig Sellers, Sellers Plumbing and Heating, Woking · Website, 2024
FAQ
The questions plumbing company directors and heating engineers ask us most often, before they brief a project.
A click-to-call phone number that follows the user down the page, separate pages for the services you want bookings on (boiler installation, boiler servicing, repairs, bathrooms, underfloor heating, power flushing), Gas Safe registration number prominently displayed, real Google reviews surfaced on the site, your areas covered, and an emergency callout route that works from a phone in 2 taps.
Most plumbing or heating company sites launch within 3 to 5 weeks of kick-off. The bottleneck is usually photography of the team and a few completed installations. Stock images of generic plumbers do not build trust.
Yes if you genuinely take emergency calls. The home page should have a sticky emergency phone number that calls directly when tapped on mobile. The aim is zero-friction contact for someone with a leak at 11pm. If you do not run emergency callout, do not pretend to. Customers do not forgive a no-answer at 2am.
Yes. We integrate with the booking systems plumbing companies actually use, including Commusoft, ServiceM8, Joblogic and BigChange, or build a clean enquiry-to-confirmation flow that drops jobs into your job book. Online booking for boiler services and routine work cuts the admin time on routine bookings considerably.
Service-specific local SEO is built in from the start: dedicated pages for emergency plumber, boiler repair, boiler installation, bathroom fitting in your specific town, schema markup that flags you correctly, Google Business Profile alignment with reviews surfaced on the site, and on-page content that uses the language customers search with when something goes wrong. Realistic timeline for meaningful movement is 2 to 4 months.
Areas we cover
We work with plumbers and heating engineers across Surrey and the surrounding area.
More in trades and construction
Other industries we work in across trades and construction. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what you do, where you cover and what is not working about how you currently get jobs online. We will give you a straight answer on what we can build and what it costs.
Tell us about your project and we will get back to you within one working day.