Trades and Construction
Your finish is what sells your work. Your website needs to show it properly.
71%
of decorating enquiries start with a Google search
3 in 4
customers check reviews before calling a decorator
£3,200
average interior decorating project value in Surrey
Decorating is a competitive local trade. There are a lot of decorators operating in every area and most of their websites are very similar: a bit of text, a handful of photos and a phone number. The businesses that stand out online are the ones that take their photography seriously and let the quality of their work do the selling.
We work with decorators across Surrey who want more than the next job from a Facebook recommendation. A well-built website attracts better clients, reduces haggling on price and positions you for commercial work alongside the domestic.
Whether you focus on high-end residential, commercial contracts, new builds or a bit of everything, your website should make that clear.
Common problems
Professional finish. Competitive rates. Fully insured. Years of experience. These phrases are on virtually every decorator's website and mean nothing to a potential client. The only thing that differentiates you online is what your actual work looks like, and what real customers say about you.
Property managers, landlords and commercial clients often default to whoever looks most established. If your website reads as sole trader, small domestic jobs only, you rule yourself out of higher-value work before you have even had the chance to quote.
A quality paint finish, crisp lines and a well-prepped room look far better in a photograph than most decorators realise. The issue is usually the photography. Dark rooms, phone cameras and cluttered backgrounds make good work look average. With proper photos or even just guidance on how to shoot your work, the site changes considerably.
What you get
Why it matters
Clients looking for a quality decorator are making a decision about who to let into their home. They want someone whose work looks good, whose reviews are genuine and who looks like they take the job seriously. A website that reflects that does a lot of work before you have even spoken to them.
"I was getting most of my work from Facebook groups and word of mouth. The new website changed the type of client who contacts me. I'm quoted on bigger jobs now and the price haggling has almost stopped."
Paul Renner, Renner Decorating, Leatherhead · Website, 2024
FAQ
The questions decorating company owners and senior decorators ask us most often, before they brief a project.
Proper before-and-after photography of completed rooms (shot in good light, not phone snaps), separate pages for residential and commercial work because the buyers and price points differ, specialisms clearly broken out (heritage, listed buildings, spray finishing, wallpapering, exterior), trade body credentials (PDA, Dulux Select, Farrow and Ball Approved Decorator), real customer testimonials and a clean enquiry-to-quote flow.
Most decorator websites launch within 3 to 5 weeks of kick-off. The biggest delay is usually photography of completed work. Phone snaps under bare light bulbs do nothing for your work. A small investment in photography of two or three completed rooms changes the whole tone of the site.
Two clear paths from the home page, each with its own portfolio. Residential buyers want to see beautiful rooms in real homes. Commercial buyers want to see scale, schedule discipline and brand-safe finishes. Trying to make one portfolio do both confuses both audiences. Two paths convert each properly.
Yes. A short quote-request form that asks for postcode, room count or area, work type (interior, exterior, full property, single room) and rough timeframe gives you enough to triage. Long forms get abandoned. Quote-request forms also let you filter out price shoppers if you frame them well.
Local and service-specific SEO is built in: dedicated pages for the work you actively want enquiries on (interior decorating, exterior painting, heritage and listed buildings, commercial decorating) in your specific area, schema markup, Google Business Profile alignment, and on-page content that uses the language homeowners and project managers use. Realistic timeline for meaningful movement is 2 to 4 months.
Areas we cover
We work with painting and decorating businesses across Surrey and the surrounding area.
More in trades and construction
Other industries we work in across trades and construction. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what you do, where you work and what you want the website to do for your business. We will come back with a straight answer on what we can build and what it costs.
Tell us about your project and we will get back to you within one working day.