Trades and Construction
The work speaks for itself. The website needs to let it.
67%
of garden project searches spike between February and April
£12k
average garden redesign spend in Surrey
4 in 5
clients want to see a portfolio before making contact
Landscaping and garden design is one of the most visual trades. Clients buy on what they can imagine their space becoming, and your portfolio is the most powerful thing you can show them. The problem is most landscaping websites do not show that work well enough.
We work with landscaping businesses across Surrey, from sole traders doing garden maintenance to full design and build companies taking on major projects. In each case, the goal is the same: show the quality of the work, rank locally, and make it easy for the right clients to get in touch.
If you do design, hard landscaping, planting schemes, maintenance or a combination of all of these, your website should reflect that clearly.
Common problems
Landscaping work photographs well and Instagram is easy to post to. But Instagram does not explain your services clearly, does not show pricing context and does not rank in local search. People who find you through a well-built website are further along in their decision than anyone scrolling a feed.
A homeowner wanting a full garden redesign is a very different client from someone wanting a maintenance contract. If your website treats all of it the same way, you speak to neither properly. Separate service sections with different calls to action make enquiries more specific and easier to act on.
Landscaping transformations are dramatic. A dead, unusable garden becoming a designed outdoor space is one of the most compelling things you can put in front of a potential client. Most landscaping websites have a handful of photos with no context. Proper project case studies do far more work.
What you get
Why it matters
Clients commissioning a garden project are often spending between £5,000 and £50,000. They research carefully, they look at a lot of portfolios, and they have a clear sense of the quality level they want. A well-presented website with strong photography and clear project context puts you in consideration for those budgets. A thin website with a few undescribed photos does not.
"We were doing great work but our online presence was embarrassing compared to what we were actually delivering. The new site changed that. We now attract clients at a higher project value and the photography does most of the selling."
Sarah Henning, Henning Garden Design, Cobham · Website and branding, 2024
FAQ
The questions landscapers, garden designers and grounds-care directors ask us most often, before they brief a project.
A serious portfolio of completed gardens with proper photography (taken in the right light, not at midday on a phone), separate pages for design, build and maintenance because they sell to different audiences, accreditations (BALI, APL, SGD), real client testimonials with rough locations, and a brief enquiry form that asks for the right things to qualify a job (postcode, garden size, type of work, rough budget if comfortable).
Most projects launch within 4 to 6 weeks of kick-off. The biggest delay is almost always photography. Landscape and garden design buyers buy on the strength of the imagery. Stock images of generic gardens fool nobody and undermine your work.
Each completed garden gets a proper case study with hero photography, the brief, the design response, the planting choices and the final result. Where you have plans or sketches, including those alongside the finished photography signals the design thinking that justifies the price. Generic galleries do not convert this audience.
Yes if you offer them all. A homeowner planning a garden redesign and a homeowner looking for fortnightly mowing are completely different customers searching with completely different language. One blended page sends both audiences elsewhere. Three clear pages convert each properly.
Service-specific local SEO is built into the site: dedicated pages for design, build, maintenance, and any specialisms (lawn care, fencing, planting design) by the towns you actively work in, schema markup that flags you correctly, Google Business Profile alignment, and on-page content that uses the language clients use at the start of a garden project. Realistic timeline for meaningful movement is 3 to 6 months.
Areas we cover
We work with landscaping and garden design businesses across Surrey and the surrounding area.
More in trades and construction
Other industries we work in across trades and construction. Each page covers the specifics of how we approach websites for that sector.
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Tell us what kind of work you do, where you operate and what you want to achieve online. We will give you a straight answer on what we can build and what it costs.
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