Health and Wellbeing
Someone looking for a therapist is often in a vulnerable position. The first thing your website does is tell them whether you are the kind of person they could talk to.
1 in 4
adults seek mental health support in any given year
67%
of therapy clients research a therapist's website before making contact
40%
more first contacts for therapists who offer a free introductory call
Choosing a therapist is not like choosing a physiotherapist or a dentist. It is personal in a way that most healthcare decisions are not. The person reading your website is trying to work out whether you understand what they are going through, whether they would feel comfortable talking to you and whether the whole thing is approachable enough to take the first step.
Most counselling websites fail that test. They are either too clinical, full of modality lists and qualification acronyms that mean nothing to a first-time client, or too vague, promising healing and transformation without saying anything concrete. Neither builds the kind of trust that gets someone to pick up the phone.
We work with individual therapists, group practices and mental health organisations across Surrey who want a website that communicates warmth, professionalism and clarity in equal measure.
Common problems
BACP accredited. UKCP registered. Trained in CBT, ACT, DBT and EMDR. These things matter, but they do not tell a potential client who you are. A short, honest bio, written in first person, without jargon, that communicates something of your approach and your values, does more to generate enquiries than any list of credentials. The qualification list can live beneath it.
Therapists who specialise are more searchable and more bookable than those who present as generalists. Someone dealing with work-related burnout, a recent bereavement or relationship difficulties wants to know they are not your first encounter with their situation. A website that names the presenting issues you see most, the kinds of clients you work with and the approaches you use gives people permission to reach out.
A generic contact form at the bottom of the page is not the right first step for someone who is anxious about reaching out. A free 15-minute introductory call, clearly offered. A short form that asks only what they need to share to make contact. An explanation of exactly what happens after they get in touch. Each of these reduces the barrier between someone thinking about therapy and actually starting it.
What you get
Why it matters
“The biggest reason people do not start therapy is not cost or availability. It is the barrier of making the first contact. A website that reduces that barrier, by being warm, clear and specific about how to get started, converts more of the people who need help into people who actually book.”
“I had a website that listed my qualifications and said I offered a safe space. It sounded like every other therapist's site. After the rewrite I started getting enquiries from people who mentioned something specific they had read, something about my approach or the way I described working with anxiety. That specificity made a real difference to who was getting in touch.”
Harriet Bloom, integrative psychotherapist, Harriet Bloom Therapy, Dorking · Website, 2025
FAQ
The questions counsellors, psychotherapists and group practice leads ask us most often, before they commission a site.
A clear explanation of who you work with and what you treat, your training and registration body (BACP, UKCP, BPS), how sessions work practically (online, in-person, phone), session pricing, a calm and considered tone throughout, and an enquiry route that does not require people to write their life story to ask a simple question.
Most therapist sites launch within 3 to 5 weeks of kick-off because the page count is usually contained. Larger group practices with multiple therapists take longer. The slowest part is usually finding language that feels right to you for the work you do.
Yes. We integrate with platforms like WriteUpp, OWL Practice and Acuity, or build a simple enquiry-and-confirmation flow if you prefer the first contact to be human. Many therapists prefer the latter for clinical reasons. Both work well done properly.
Forms collect only what is needed for an initial enquiry, data goes directly to your inbox without being stored on the website, GDPR consent language is written specifically for therapeutic contexts, and the privacy policy reflects your professional body's confidentiality standards rather than a generic template.
Local SEO is built in from the start: location-relevant pages where appropriate, schema markup that flags you as a counsellor or psychologist in your area, Google Business Profile alignment, and on-page content that uses the actual language people use when searching for help. Movement on rankings takes 3 to 6 months in less competitive areas, longer in major cities.
Areas we cover
We work with therapists, counsellors and mental health practices across Surrey. Many clients prefer to see a therapist close to home or work, which makes local search visibility particularly important in this sector.
More in health and wellbeing
Other industries we work in across health and wellbeing. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us whether you work alone or as part of a group practice, what client groups you focus on and what your current website is or is not doing. We will come back with a clear answer on what we can build and what it costs.
Tell us about your project and we will get back to you within one working day.