Health and Wellbeing
Someone researching Botox, fillers or skin treatments spends a long time on Google before they pick up the phone. What they find on your website is the moment you either win them or lose them.
81%
of aesthetics clients research the practitioner extensively before booking
4x
more enquiries for clinics with a before-and-after gallery
£350
average single-treatment spend across Surrey aesthetics clinics
The aesthetics market in Surrey is competitive and the clients are discerning. They are spending several hundred pounds and putting their face in someone's hands. They will research for days before they call. What your website says and how it looks is a large part of what convinces them to choose you over the clinic two roads away.
Most aesthetics websites make the same mistakes. A brief list of treatments. A few stock photos. A contact form. Nothing that explains what the client will actually experience, shows real results or gives any signal about the standard of care. For a considered purchase like this, that is not enough.
We work with aesthetics clinics, skin specialists and non-surgical practitioners across Surrey to build websites that are as carefully designed as the work they do.
Common problems
Before-and-after results. What to expect during the appointment. How long results last. A rough idea of cost. These are the questions driving the decision. A website that leads with the practitioner's qualifications but not the client's likely experience is answering the wrong question entirely.
Some clinics show no prices at all and lose clients who needed a rough figure before committing. Others list prices without context and end up competing on cost alone. There is a middle ground: enough pricing information to help the right client make a decision, framed in a way that supports your positioning rather than undermines it.
An aesthetics clinic with a poorly designed website sends a message about its attention to detail. Clients about to spend several hundred pounds and trust you with their appearance are judging everything they can see. The website is the first thing they judge.
What you get
Why it matters
“Clients paying several hundred pounds for a treatment will spend hours choosing their practitioner. Your website is the most important thing they see before they decide.”
“We were getting steady word-of-mouth referrals but wanted to grow the Botox and filler side properly. The old site looked amateur compared to our actual clinic. Makeproper built something that genuinely reflects the standard of care we deliver. New patient enquiries went up in the first month and have kept growing since.”
Dr Leila Farrokhzad, director, Farrokhzad Aesthetics, Esher · Website, 2025
FAQ
The questions aesthetic practitioners and clinic directors ask us most often, before they commission a site.
Separate pages for the treatments you actually want consultations on (Botox, dermal fillers, skin boosters, profhilo, microneedling, advanced facials), named practitioner profiles with qualifications and registrations (NMC, GDC, GMC, JCCP), real before-and-after photography with proper consent, transparent consultation fees, and an enquiry flow that respects how careful aesthetic clients are.
Most single-clinic projects launch within 4 to 6 weeks. Multi-clinic groups take longer because of the volume of treatment pages, photography and practitioner profiles. Treatment page content is usually the slowest part because it needs to be both accurate and compliant with advertising rules.
Yes. We integrate with the booking platforms aesthetic clinics actually use, including Pabau, Heydoc, Aesthetic Nurse Software and Acuity, or build a clean enquiry-to-consultation flow if you prefer to qualify clients on the phone first. Many practitioners prefer the latter for clinical and treatment-suitability reasons.
ASA and CAP advertising rules around prescription-only medicines including botulinum toxin are built into the site from the start. We know what can and cannot be said about Botox by name, how before-and-after imagery should be presented, and how to discuss results without making claims that breach the rules. JCCP and Save Face logos are surfaced where appropriate.
Treatment-specific local SEO is built into every aesthetics site we make: dedicated pages for each treatment by name where the rules allow, location-relevant content, schema markup that flags your clinic as a medical aesthetics practice in your area, and Google Business Profile alignment. Treatment-led search is highly competitive so realistic movement is 3 to 6 months.
Areas we cover
We work with aesthetics and beauty clinics across Surrey, particularly in the commuter belt where demand for non-surgical treatments is strongest. That includes Esher, Cobham, Weybridge, Guildford, Reigate and the surrounding towns, as well as clinics closer to the London border.
More in health and wellbeing
Other industries we work in across health and wellbeing. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what treatments you offer, what your current website is missing and whether you need branding as well as a website. We will come back with a clear plan and a cost.
Tell us about your project and we will get back to you within one working day.