Food and Hospitality
Direct orders cost nothing per transaction. A website that takes them is one of the best investments a takeaway can make.
68%
of takeaway orders are now placed online
25 to 35%
commission on every order through the major platforms
£0
per transaction for orders through your own website
The delivery platforms solved a distribution problem for takeaways. They put your food in front of more people. But they take a cut that hurts, they own the customer relationship and they can change their commission rates any time they like.
A direct ordering website does not replace the platforms entirely, but it gives you a channel where you keep the margin. Regular customers who already know your food will order directly if you make it easy. Getting even a third of your orders to come through directly changes the economics of the business.
We work with takeaways and delivery businesses across Surrey to build simple, fast ordering sites that look good, work on phones and convert visitors into orders.
Common problems
Just Eat, Deliveroo and Uber Eats send orders but take a significant cut of every one. For a business already working on tight margins, that commission adds up fast. Direct orders through your own website cost nothing per transaction. Even a modest shift in order mix makes a real difference to the bottom line.
Customers who order through a delivery app see the platform first and your food second. They often do not know who made their order or where you are based. Building your own website and your own ordering channel starts to change that. Repeat customers, loyalty offers and a direct relationship with the people who eat your food.
Search for most takeaway categories in any area and the platforms take the top results. But there is still visibility available for well-optimised local business websites, particularly for specific cuisines, specific areas and specific terms the platforms do not target as precisely.
What you get
Why it matters
Every order that comes through your own site instead of a platform saves you between 25% and 35% in commission. A business doing £10,000 a month in orders that shifts even 30% to direct is saving over £700 a month. Over a year, that covers the cost of the website many times over.
"Within six months about 40% of our orders were coming through the website. The platform orders are still there but the direct ones cost us nothing and the customers tend to order more."
Musa Ibrahim, Spice Route, Woking · Website, 2024
FAQ
The questions takeaway owners and delivery operators ask us most often, before they brief a project.
Direct online ordering on the home page (not redirected to Deliveroo or Just Eat), a current menu organised by category with proper photography of your signature dishes, delivery zone information clearly shown, opening and delivery hours, customer accounts so repeat orders take seconds, and Google reviews surfaced on the site rather than left only on third-party platforms.
Most takeaway projects launch within 4 to 6 weeks of kick-off. Direct ordering integrations add a week or two depending on the platform. Photography of your actual food (not stock noodle bowls) is the biggest content lift but transforms the site.
Most successful independent takeaways now run both. The third-party platforms acquire new customers and handle delivery. Your own site keeps the customers you already have and avoids the 30% commission on every order. We integrate with direct ordering platforms like Slerp, Flipdish, Vita Mojo and bespoke ordering tools so customers can order from you without going through the aggregators.
Yes. We integrate with the platforms takeaways actually use for direct ordering, including Slerp, Flipdish, Hungrrr and Vita Mojo, or build a custom ordering flow if your operation runs differently. Direct ordering gives you the customer's data, no commission, and the option to run loyalty schemes that the aggregators do not allow.
Cuisine and location SEO is built in: dedicated pages for the cuisine you serve in your specific area, schema markup that flags you as a food establishment, Google Business Profile alignment with menu, photos and reviews, and on-page content that uses the actual phrases customers search with at 7pm on a Friday. Realistic timeline for meaningful movement is 2 to 4 months.
Areas we cover
We work with takeaways and delivery businesses across Surrey and the surrounding area.
More in food and hospitality
Other industries we work in across food and hospitality. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us about your menu, your order volumes and what platforms you currently use. We will come back with a clear picture of what we can build and whether direct ordering makes sense for your business right now.
Tell us about your project and we will get back to you within one working day.