Food and Hospitality
A catering website should show the food, the events and the experience, and make it easy to start a conversation about the next one.
67%
of corporate catering searches start with Google
4x
the revenue of a one-off event from a retained corporate client
88%
of catering clients read reviews before making contact
Catering is built on reputation. Word of mouth and repeat clients are the core of most catering businesses. But both have limits, and when a corporate events manager or a couple planning a wedding searches for a caterer in Surrey, they are looking at websites to decide who to contact first.
We work with catering companies across Surrey to build sites that show their range properly, speak directly to the different types of clients they serve and make it straightforward to enquire with a proper brief rather than a vague message.
Whether you focus on corporate catering, private events, weddings or all three, your website should position you clearly in each of those markets.
Common problems
Catering companies often offer a wide range of services, from office lunches to wedding receptions to corporate events. Trying to describe all of it on one page makes it impossible to speak to any audience directly. Service pages broken down by event type make it much easier for the right client to recognise themselves and enquire.
Event catering is experiential and visual. A corporate breakfast looks very different from a garden party or a black-tie dinner. Showing examples of each, with photos, a brief description of the guest count and the brief, tells potential clients far more than a list of services ever could.
Catering quotes require information: guest numbers, dietary requirements, location, date, style of service. If your website gives no pricing context at all, people who are budget-sensitive will not enquire. A smart enquiry form that asks the right questions upfront saves time for both sides and filters for serious briefs.
What you get
Why it matters
Catering clients often have a significant budget and a specific vision. They are not shopping on price alone. They are looking for someone who has done their type of event before, who can handle their guest count and who looks like they take the food seriously. A website that shows all of that clearly means you are on the shortlist for the events worth doing.
"We were getting corporate enquiries through LinkedIn and word of mouth but very little from the website. Since the redesign with separate corporate and events sections, inbound enquiries have roughly doubled and the brief quality is much better."
Laura Dent, Dent Catering, Guildford · Website, 2024
FAQ
The questions catering directors and event chefs ask us most often, before they brief a project.
Separate pages for the event types you actively want briefs on (weddings, corporate, private dining, funerals, festivals, film and TV catering), proper photography of food and real events (not stock canape shots), sample menus that show your range without being a complete recipe book, a clear sense of price point, real event stories with rough guest counts, and a quote-request flow that asks the right questions.
Most catering company websites launch within 4 to 6 weeks of kick-off. The biggest lift is photography of real events. Stock images of food on white plates do not sell catering. A small number of well-shot events with proper coverage of styling, guests and the food in context transforms the site.
Yes for the event types you want to be known for. A bride searching for wedding catering and an office manager looking for corporate lunch are completely different audiences with completely different decisions to make. Separate pages let you show event-specific photography, menus and pricing context that converts each properly.
For most caterers, full online booking and payment does not fit the business. Catering jobs need a conversation about guest count, dietary requirements, venue logistics and timings before a quote. We build a clean enquiry-to-quote flow with the right qualifying questions, and integrate with Stripe for deposit payment once the brief is confirmed. For drop-off catering or set boxed lunches, we can build full online ordering.
Event-type and location SEO is built in: dedicated pages for wedding catering, corporate catering, private dining and any specialisms in your specific area, schema markup, Google Business Profile alignment, and on-page content that uses the actual language clients use when shortlisting caterers. Realistic timeline for meaningful movement is 3 to 6 months.
Areas we cover
We work with catering businesses across Surrey and the surrounding area.
More in food and hospitality
Other industries we work in across food and hospitality. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what events you cater for, what your typical guest counts are and what your current website is doing or not doing for you. We will give you a clear answer on what we can build and what it costs.
Tell us about your project and we will get back to you within one working day.