Food and Hospitality
People search for somewhere to go before they go. If your pub does not show up looking good, someone else's does.
4 in 5
people check a pub's website before visiting
40%
of weekend food covers now booked online
3.8 miles
average distance someone travels for a Sunday lunch
The pub industry has changed. Fewer people walk in on spec. Most check online first, look at reviews, look at the menu and decide based on what they find. A good website is not a nice-to-have for a pub any more. It is the thing that gets people through the door in the first place.
We work with independent pubs and bars across Surrey who want to attract more of the right customers. More food covers, more event attendance, more private hire enquiries. A well-built site does all three when it is set up properly.
Whether you are a country pub, a high street bar, a live music venue or a sports-focused local, your website should show people exactly what kind of place you are and give them a reason to visit.
Common problems
Quiz nights, live music, themed evenings and bank holiday specials all need promoting. Relying on social media posts means you reach people who already follow you. A website with an events page, paired with basic SEO, reaches people who are actively looking for something to do in your area.
If your pub does food and people have to call to book a table, you are missing the people who decide at 10pm or on a Sunday morning when no one answers. An online booking system captures those decisions when they happen, not during office hours.
Every pub in an area is competing for the same customers. What makes yours worth choosing? The beer range, the food, the garden, the dog-friendly policy, the sports on TV. If none of that is visible on your website, you give people no reason to pick you over anywhere else.
What you get
Why it matters
A pub's Google presence drives footfall, but it can only do so much. The website is where you tell the whole story: what is on this week, what the kitchen serves, whether you take dogs, whether there is parking. Getting all of that right, and making it easy to find on a phone, turns searches into visits consistently.
"Our quiz nights used to get maybe 8 teams on a good night. Since the new website went up with its own events page, we regularly get 14 or 15. People find it on Google and book in advance now."
Andy Cartwright, The Crown, Dorking · Website, 2024
FAQ
The questions landlords and pub group operators ask us most often, before they brief a project.
A live food menu and drinks list rendered as HTML (not a PDF), table booking on the home page, an events calendar that updates without rebuilding the site every time, real photography of the room and the garden if you have one, opening hours that are correct, kitchen hours separately if they differ, and a clear route to find the pub from a phone with directions.
Most single-pub projects launch within 3 to 5 weeks of kick-off. Pub groups with multiple sites take longer because of branch content. Photography of the room, the food and the garden is the biggest lift and worth doing properly.
Yes if events drive a meaningful share of your covers or footfall. We build a proper events calendar that you can update yourself in seconds, with each event getting its own page so it can rank in search and be shared on social. Live music nights, quiz nights, supper clubs and seasonal events all benefit from individual pages, not a single 'what's on' PDF.
Yes if you run paid events. We integrate with platforms like DesignMyNight, Eventbrite and Designhouse for ticketed events, or build direct Stripe checkout for simpler events. Selling tickets through your own site keeps the customer data and avoids per-ticket fees on the busiest events.
Local SEO is built in: dedicated pages for the offering you want to be known for (Sunday lunch, dog-friendly pub, beer garden, gastropub) in your specific area, schema markup including Restaurant and Event structured data, Google Business Profile alignment with photos and reviews, and on-page content that uses the language locals and visitors search with. Realistic timeline for meaningful movement is 2 to 4 months.
Areas we cover
We work with pubs and bars across Surrey and the surrounding area.
More in food and hospitality
Other industries we work in across food and hospitality. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us about your venue, what you offer and what is not working about your current online presence. We will come back with a clear answer on what we can build and what it costs.
Tell us about your project and we will get back to you within one working day.