Creative and Tech
A marketing agency with a weak website has an obvious credibility problem. The website is not just a marketing tool, it is the proof of concept.
89%
of prospective clients research a marketing agency's website before any contact
6 sec
average time before a client decides whether a marketing agency understands their business
2.4x
more client enquiries for agencies with a clear, distinct online positioning
A marketing or PR agency advising clients on their brand communications needs to have its own sorted. A website that is generic, positioning-free and visually unremarkable sends a signal before a single word is read. Prospective clients notice.
The agencies that attract the best clients tend to have websites that make a clear statement about what kind of work they do, who they do it for and what point of view they bring to it. That clarity comes from genuine positioning choices, not from trying to appeal to the widest possible audience.
We work with marketing agencies, PR consultancies and digital agencies across Surrey to build websites that are as effective as they tell their clients to be.
Common problems
Phrases like 'we help brands tell their story' or 'we deliver results that matter' are on a thousand agency websites. They communicate nothing about what this agency does differently. A specific positioning statement, even a brief one, does more for new business development than any amount of general capability copy.
The best agency case studies are honest: the brief was unclear, the client changed direction, we had to solve a problem we had not anticipated and here is what we did. Sanitised case studies that make every project look frictionless are less believable than ones that show real problem-solving. Clients respond to honesty.
Marketing and PR agencies are in the business of communication. A website that reads like it could belong to any professional services firm, with no voice, no character and no evidence of how the team thinks, is a missed opportunity. The agencies that win the best clients tend to have websites that feel like people wrote them.
What you get
Why it matters
“An agency website that is as good as the work it contains wins more of the clients it actually wants.”
“We had a website that listed our services and showed some work. Nothing wrong with it but nothing right either. After the rebuild with a clear positioning and better case studies, the quality of new business enquiries went up noticeably. We are now pitching for work that genuinely suits us.”
Sophie Aldridge, managing director, Aldridge PR, Reigate · Website and branding, 2025
FAQ
The questions agency founders and managing directors ask us most often, before they brief a project.
Sharp positioning on the specific work you are best at (not the full menu), real client case studies with measurable outcomes (coverage, growth, revenue), named senior strategist or account director profiles, a clear point of view about how the discipline is changing, a credible client list, and a contact route that respects how serious briefs arrive.
Most agency website projects launch within 6 to 9 weeks of kick-off. Case study writing is the slowest part because every campaign worth showing involves data the client may not want public. We work with you to find what can be said and how to present results without breaching confidentiality.
By focusing on relative outcomes and qualitative wins where absolute numbers cannot be shared (200% increase in qualified leads, 14 tier-one media hits, 6x return on ad spend) rather than full revenue figures. Most clients are comfortable with relative numbers in case studies even when raw revenue is off-limits. Anonymising sectors and naming the work category usually works.
Yes if you can sustain it. Thought leadership written by senior people in the agency builds credibility and earns inbound links faster than any other tactic. Three serious articles per quarter beats a daily blog of recycled industry takes. Quality and signal over volume in this category.
Generic terms ('marketing agency UK') are heavily contested. Specialist search ('B2B SaaS PR agency London', 'health and beauty PR Surrey') is more reachable because the competition narrows. Build proper service pages for the niches you genuinely lead in, write thought leadership that signals expertise, get the technical SEO basics right, and earn editorial coverage on real publications. Realistic timeline for meaningful movement is 6 to 12 months.
Areas we cover
We work with marketing agencies, PR firms and digital consultancies across Surrey. Many Surrey-based agencies serve both local clients and London businesses, with a particular concentration in the commuter towns along the M25 and A3.
More in creative and tech
Other industries we work in across creative and tech. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what kind of clients you work with, what services you lead on and what your current website is or is not doing for new business. We will come back with a clear plan and a cost.
Tell us about your project and we will get back to you within one working day.