Retail and Ecommerce
A trade buyer searching for a new supplier wants to know your product range, your minimum orders and whether you can deliver reliably. Your website needs to answer those questions clearly and quickly.
79%
of trade buyers research supplier websites before making first contact
4.2
average number of supplier websites a buyer evaluates before shortlisting
64%
of B2B buyers prefer to research and shortlist a supplier independently before speaking to anyone
Trade buyers are efficient. They know what they need, they know the questions to ask and they want answers fast. A trade supplier website that buries the product range, provides no pricing guidance and makes a buyer fill out a form before anyone will talk to them loses business to the supplier who is easier to evaluate.
A good trade supplier website functions like a capable sales rep available at any time: clear about the range, transparent enough on pricing to attract the right enquiries and structured to make the first conversation straightforward.
We work with trade suppliers, wholesalers and B2B product businesses across Surrey to build websites that bring the right buyers in and make it easy for them to do business with you.
Common problems
A trade buyer who cannot find what they need within sixty seconds of arriving on your website will go to the next supplier on their list. A well-structured product catalogue with logical categories, filtering by specification and clear product detail pages is the foundation of a trade website that works.
Most established trade relationships involve repeat ordering, pricing agreements and account management. A website that forces every returning buyer through the same public enquiry process misses the opportunity to make repeat business faster and stickier.
Trade buyers search differently from consumers. They search for specifications, materials, MOQs and trade-specific terms. A website optimised for general product searches but not for the language buyers actually use to find trade suppliers will miss a significant volume of relevant search traffic.
What you get
Why it matters
“A trade buyer who can evaluate your range, confirm the spec and submit an enquiry in under five minutes is more likely to order than one you made work for it.”
“Our old website was basically a PDF catalogue uploaded as a website. Good for showing what we stocked but impossible to search and embarrassing to send to a prospective buyer. The new site with proper product pages and a trade enquiry flow has made a real difference to how professional we look.”
Marcus Gill, director, Gill Trade Supplies, Guildford · Website, 2024
FAQ
The questions trade supplier directors and ecommerce managers ask us most often, before they commission a site.
A trade account application with credit terms options, a fast catalogue search that handles thousands of SKUs without grinding to a halt, technical product information (datasheets, specifications, certifications), real-time stock and pricing where the back office allows, branch and depot finder if relevant, and a quote-request flow for bulk or non-stocked items.
Most projects launch within 7 to 10 weeks of kick-off. Trade sites take longer than retail because of the catalogue volume, the integrations with back-office and ERP systems, and the trade-pricing logic. Catalogue cleanup is often where the most time goes, and where we earn most of our value.
Yes if your business runs on trade accounts. We build the site so account holders see their tier-specific pricing live, with credit terms, account history and quick reorder built into the customer portal. Single-price catalogues make sense only for very specific simple businesses.
We build the site to pull from your existing PIM, ERP or product data source rather than uploading 50,000 SKUs manually into Shopify or WordPress. Common integrations include SAP Business One, Sage, NetSuite, Microsoft Dynamics and bespoke PIMs. Search is built to handle technical part numbers, BS codes and synonyms properly because trade buyers search differently from retail.
Trade buyers search with part numbers, BS codes, technical specifications and trade-specific terms. We build category and product pages with the right structured data, technical content, and search-friendly URLs that match how buyers actually look for parts. Realistic timeline for meaningful movement on technical searches is 4 to 8 months.
Areas we cover
We work with trade suppliers and wholesalers across Surrey. The county has a strong industrial and commercial base, with active trade supply activity across the building, hospitality, landscaping and manufacturing sectors.
More in retail and ecommerce
Other industries we work in across retail and ecommerce. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us what you supply, who your typical buyers are and what your current website does or does not do for you. We will come back with a clear plan and a cost.
Tell us about your project and we will get back to you within one working day.