Refresh Package
A complete brand and website refresh for established businesses whose current identity no longer fits where they are. Built on what you have, taken to where you are going.
The logo that worked when you started stops working when the business grows. It was designed for a different version of the company, smaller, earlier, less certain of what it was. Now it sits on your website and your vans and your proposals, quietly underselling you every day.
The same is true of the website. Pages built in a hurry, sections added over time, a design that made sense in a different year. Prospective clients land on it and form a view of the business that is three years out of date.
The refresh package addresses both at the same time. Brand and website, rebuilt in sequence, so everything you put in front of clients reflects the business as it actually is.
8 to 12
Weeks from brief to refreshed brand and live site
Keep
Build on brand equity. Keep what works.
Full
Redirect and SEO transfer handled during launch
2 mo
Post-launch support included. Two months, not one.
What is included
Brand and website handled together so nothing is inconsistent at launch. Two months of support gives you time to settle in and make any changes after the dust has settled.
How it works
01
We review what you have: what is working, what is not and what the business has become since the original brand was created. We look at your market, your competitors and where you want to go.
02
Based on the audit, we agree a visual direction for the refreshed brand. We keep what is worth keeping and build on it, rather than throwing everything away for the sake of change.
03
Logo, identity and website are rebuilt in sequence. The site is designed around the new brand, not adapted to fit it. We start clean and build properly.
04
We manage the transition: redirects, analytics and hosting, so nothing is lost. Your existing customers see a clear upgrade. New customers find a business that looks where it is going.
"Our brand had not changed in seven years and our website was painful. The refresh made us look like the company we actually are now, not the one we were when we started. The difference was immediate."
Karen Whitfield, Whitfield HR Consulting, Reigate
Questions
We start with a brand audit: an honest look at what is recognisable, what has equity with your existing customers and what is holding you back. Some businesses have a strong name or colour worth keeping. Others are better served by a clean break. We advise clearly and you decide.
Yes. We rebuild on your existing domain. We set up proper redirects from any old page URLs to the new structure so nothing is lost in search rankings.
Most refresh projects take eight to twelve weeks from brief to live. The brand work comes first and takes three to four weeks. The website build follows. This depends on feedback turnaround at each stage.
That is available as a standalone service. Our logo and branding package covers identity work only. This refresh package is for businesses that need both updated at the same time.
They should notice an improvement, not a sudden unfamiliar look. A good brand refresh builds on what people already associate with you. We do not rebrand for novelty. We do it to close the gap between where the business is now and how it presents itself.
Get started
Tell us about your project and we will get back to you within one working day.