What a good website brief looks like
A brief is not a wish list of features. It is the minimum truth a studio needs to propose the right build, in the right order, at the right budget. If you are gathering examples because you searched what a good website brief looks like, start with context, audiences, content, function and constraints. Five sections fit most small businesses without turning into a novel.
Context and success
Open with what you do, where you operate and what has changed. Mention current site URL if you have one, plus two sentences on what is not working: speed, leads, admin burden, brand fit. Then define success in measurable terms. Examples: more qualified form fills from organic search, fewer phone calls asking for prices you already publish, faster staff onboarding via a private area. If you cannot measure it, describe an observable behaviour instead.
Audiences and journeys
List your top two or three visitor types: for example homeowner comparing quotes, commercial facilities manager, returning client booking a repeat service. For each, write what they need in the first thirty seconds, what they need before they leave, and what you want them to do next. That maps straight to homepage modules and navigation labels.
Content you already have and content you need
Attach or link logo files, brand colours if fixed, photography you own, testimonials you can use with names, certifications, service lists and any legal copy. Flag gaps honestly. A designer can shape layout around missing copy, but unknown copy volume is one of the biggest causes of timeline drift.
Functional requirements
Separate must have from nice to have. Forms, booking, payments, multilingual pages, member login, calculators, CRM handoff, analytics events. For each must have, note who maintains it after launch. If the answer is not you, say so. Integrations often decide platform choice.
Constraints
Budget range, deadline with reason, people who must approve, hosting or domain you already pay for, accessibility level you require, and any sector rules such as financial promotions or health claims. Studios respect boundaries early more than surprises late.
How this helps you hire well
When briefs are clear, quotes align because everyone priced the same scope. You also get faster answers to whether a studio is a fit. If you want Makeproper to respond to a brief, send it through the contact page. We will tell you within one working day whether we can take it on and what we would clarify first.
