Stock that is hard to browse.
Buyers want to filter by make, model, price and mileage and see clear photos. If your stock page is a PDF or a basic list, you are losing people before they even enquire.
Automotive
We work with independent car dealerships.
A dealership website should sell cars. Most don't.
Surrey-based clientsBespoke every timeNo templates
68%
of car buyers research the dealer's website before visiting
4.2 miles
average distance a buyer travels to view a used car in Surrey
3 in 4
used car searches start on a mobile device
Independent dealerships are up against the big franchise networks and the national used car platforms. On price they can often compete. On trust and visibility online, most independents are starting from behind.
We work with independent dealers across Surrey to close that gap. A properly built dealership website does a few things well: it shows your stock clearly, it builds trust with buyers who don't know you yet, and it makes it easy to enquire or reserve a car.
That sounds straightforward. Most dealership sites we see don't do any of it well.
Common problems
What holds independent car dealership websites in Surrey back online.
No reason to trust you over a big name.
A first-time buyer comparing your site to a franchise network needs a reason to pick you. Reviews, clear contact details, a professional look and accreditations on display all help. Most independent dealer sites have none of this in the right places.
Leads going nowhere.
A buyer interested in a specific car needs a fast, easy way to enquire. A generic contact form at the bottom of the site is not good enough. The easier you make it to ask about a car, the more enquiries you get.
What you get
Web design for car dealerships in Surrey.
- Clean, fast website with proper stock display pages
- Filter and search functionality for make, model, price and mileage
- Individual vehicle pages with photo gallery and enquiry form
- Part exchange and finance enquiry options
- Trust-building elements: reviews, accreditations and about us page
- Local SEO so buyers in your area find you first
- Mobile-first design. Most car searches happen on phones.
- Integration with your existing stock management system if needed
Why it matters
A buyer who finds your site and likes what they see will enquire. A buyer who finds your site and doesn't trust it will go to AutoTrader or a franchise instead. The gap between those two outcomes is almost always the website.
"We had enquiries coming in within the first week of the new site going live. It looks like a proper dealership now, not a side operation."
Mark Fenwick, Fenwick Motor Company, Woking · Website, 2024
FAQ
Dealership websites, answered.
The questions dealership directors and sales managers ask us most often, before they brief a project.
What should a car dealership website include?
Live stock pulled from your DMS or feed, individual vehicle pages with full specs, multiple high-quality images and finance information, a clear part-exchange enquiry route, finance options explained with the proper FCA disclaimers, your service department alongside sales, named profiles for the team and Google reviews surfaced on the site.
How long does a dealership website take to build?
Most independent dealership projects launch within 6 to 8 weeks of kick-off. The bottleneck is usually feed integration with your DMS or stock provider. We have integrated with most of the common systems and the timing is predictable once we have credentials.
Can the site integrate with our DMS or stock feed?
Yes. We integrate with the major dealer management systems and stock feed providers including Pinewood, Click Dealer, GForces, Codeweavers and Auto Trader feeds, so stock pulls live from your existing system. Each vehicle gets its own SEO-friendly page that can rank in search rather than just sitting inside a feed.
How do you handle finance disclaimers and FCA compliance?
Representative APR, finance examples, risk warnings and FCA-required disclaimers are built in correctly from the start. We work with your finance compliance lead or broker to make sure every finance-mentioning page passes review before going live. Hiding finance information is no longer an option for dealers regulated by the FCA.
How do we rank for car searches in our area?
Local and stock-specific SEO is built in: dedicated landing pages for the makes and models you sell most of, schema markup that flags vehicles correctly for search and AI engines, Google Business Profile alignment, and on-page content that uses the actual phrases buyers use. Realistic timeline for meaningful movement on local terms is 3 to 6 months.
Areas we cover
We work with independent dealerships across Surrey and the surrounding area.
GuildfordWokingCamberleyEpsomReigateFarnhamLeatherheadRedhillAldershotBasingstoke
More in automotive
Related pages.
Other industries we work in across automotive. Each page covers the specifics of how we approach websites for that sector.
Start a project
Tell us about your dealership.
Tell us about your stock, your location and what is not working about your current site. We will come back with a straight answer on what we can do and what it costs.
- Reply within one working day
- Free initial consultation
- Clear quote, no hidden costs
- No obligation to proceed
Ready to make
something proper?
Tell us about your project and we will get back to you within one working day.